1The word 'homeless' carries a negative connotation that can be stigmatizing.
2Does the term 'elderly' have a positive or negative connotation in your culture?
3The phrase 'stay-at-home mom' can have different connotations depending on the context.
4Try to avoid using words with strong connotations in formal or professional writing.
5The brand's advertising campaign aimed to change the connotation of their product from 'luxury' to 'affordable'.